OCBC Bank 2011
CASE STUDY
OVERVIEW
OCBC Bank is one of Asia's leading financial services groups and one of the largest financial institutions in the combined Singapore-Malaysia market. OCBC Bank is among the world's highest rated banks. In January 2011, 800 customers attended an investment seminar hosted by OCBC Premier Banking covering equity, foreign exchange and property markets. Congress Rental provided voting devices to attendees.
SOLUTION
Congress Rental provided 480 and 320 Communicators respectively, for each run of the seminars conducted in English and Chinese.
CHALLENGE
- Audience participation is an incredibly important aspect of any successful event.
- Larger audiences can be difficult to encourage and manage. This is where an audience response system comes in very useful.